Glazier Marketing
With a master’s in marketing and 20 years of experience across three continents, I specialize in developing digital marketing and content strategies that drive business growth and deliver exceptional user experiences.
From leading website content programs for a Big Tech corporate to running my own agency, I use data, storytelling, and UX principles to create high-impact digital experiences that convert.
SERVICES
Website User Experience Design
Optimize site usability to turn visitors into loyal customers.
Email Marketing
Drive engagement and sales with targeted email campaigns.
Search Engine Marketing
Increase visibility and attract more leads with targeted
search ads.
Social Media Marketing
Grow your brand presence and engage audiences on social platforms.
Content Marketing
Build trust and authority by delivering valuable content.
E-commerce Optimization
Enhance online shopping to boost sales and customer satisfaction.
PROVEN RESULTS
Philips
Philips is a global technology company specializing in healthcare, consumer electronics, and lighting, creating innovative solutions to improve health and well-being.
We played a key role in Philips’ digital transformation by delivering strategic marketing services and tactics that encouraged greater adoption of their digital tools. Our internal communications and change management initiatives drove engagement, making it easier for teams to embrace new technologies. By promoting their digital business initiatives across the company, we helped Philips strengthen its position as a leader in innovation.
T-Systems
T-Systems is a global IT services provider offering cloud computing, cybersecurity, and digital solutions. They help businesses streamline operations with secure and scalable technology.
We worked with T-Systems to position them as a thought leader in the IT space. Through compelling content marketing, ghostwriting, and press releases, we helped generate media attention and drive brand awareness. Our efforts increased traffic to their domain, reinforcing their reputation as a trusted provider of enterprise technology solutions.
Cloud9 Solutions
Cloud9 Solutions is a midsize Canadian IT firm providing managed services, cloud solutions, and cybersecurity for small and medium businesses.
We helped Cloud9 build a stronger online presence through a well-defined digital marketing strategy. Our PPC campaigns generated high-quality leads, while website optimization ensured a seamless user experience. Through content marketing, we positioned Cloud9 as a trusted partner for businesses navigating IT and cybersecurity challenges.
Comsol Networks
Comsol is a South African company providing carrier-grade wireless internet for businesses. They deliver reliable broadband solutions for industries like finance, retail, and manufacturing, ensuring fast and stable connectivity.
To position Comsol as a trusted industry leader, we developed informative blogs and website content that reinforced their expertise. Our PR efforts helped them gain media visibility, while video content brought their solutions to life. Beyond digital, we extended their brand presence through outdoor campaigns, ensuring they remained top-of-mind for businesses seeking reliable connectivity.
Turnberry
Turnberry is a South African insurer specializing in medical gap cover, protecting policyholders from out-of-pocket healthcare costs not covered by medical aid.
To help Turnberry expand beyond traditional broker-led sales, we developed a digital-first approach. By launching a direct sales channel through targeted pay-per-click marketing and lead generation, we significantly increased their reach. Our UX improvements streamlined the customer journey, while content marketing educated potential clients, positioning Turnberry as a go-to solution for medical gap cover..
TESTIMONIALS
"Dave has played an invaluable role in helping to craft a cohesive digital storyline for Philips digital marketing professionals across the globe.”
Patricia Quinche
(then at Philips, Amsterdam)
"Dave’s work speaks to a passion and extensive experience in the technology space. He has an intuition around technology, which takes an article away from the mundane and instead focuses on the important implications of a technology.”
“Dave consistently delivers a quality writing service underpinned by his knack for storytelling and love for the English language.”
Marcus Sorour
(then at 5F Networks, London)
Craig Heckrath
(then at T-Systems, Johannesburg)
QUALIFICATIONS, ACCREDITATIONS & AWARDS
Master of Science in Marketing (MSc), University of Salford,
UK
Bachelor of Journalism – Honors (BJourn), Rhodes University, South Africa
Telkom ICT Journalist of the Year Awards: Best New Journalist
MyBroadband People’s Choice Awards: Journalist of the Year (Online medium)
Certified Product Manager - The Association of International Product Marketing & Management
If you're interested in learning more about how I can help your business, please send me a note.
You can also find me
on LinkedIn.
